"An Elf's Story" brings the beloved tradition of the Elf on the Shelf to life in a heartwarming animated adventure. The cover of the DVD showcases the main elf character in mid-flight against a luminous full moon, with Santa's sleigh dashing across the night sky. Villa-style Christmas homes adorn the background, encapsulated in a whimsical winter wonderland that adds to the festive spirit. The elf, donning his characteristic red outfit and white collar, seems ready to embark on a holiday mission, instilling a sense of magic and anticipation.

Inside, the DVD set expands on the holiday magic with not only the feature film but additional activities that extend the Elf on the Shelf experience beyond Christmas. One page advertises "A Birthday Tradition," suggesting that the elf's duties don't end with the holiday season; they can also bring joy to children's birthdays. This cross-seasonal appeal can make the tradition a year-round engagement for families, integrating the elf into more personal and everyday celebrations.

Interestingly, "An Elf's Story" stands as a significant milestone in the Elf on the Shelf phenomenon which started as a book in 2005, created by Carol Aebersold and her daughter Chanda Bell.